Logo Guidelines / Downloads
The logotype is the type portion of the logo. The logo should always be used as a complete unit (both building and logotype). It should never be split up and used separately. The logo may be used in two formats, horizontal and vertical (stacked). In all situations, the logo must stay complete with the building and logotype intact.
The logo must be used in accordance with the design standards for all visual materials. The consistency of this style will increase the public awareness of Gonzaba Medical Group services and protect its identity.
Our standards outline all uses for the Gonzaba Medical Group logo and its components. Though it does not cover every possible design situation, adherence is mandatory.
The official colors for the Gonzaba Medical Group logo are listed below. It may also be used in black or reversed from a suitable background.
The logo design promotes Gonzaba Medical Group and its facilities, programs and departments as units. Therefore, other elements should not be placed around the logo. This area adjusts as the scale of the logo increases or decreases. REQUIRED WHITE SPACE IS A PERIMETER OF 1/2” THE HEIGHT OF THE BRAND ASSET. (Ex. If the logo is 3” high, 1.5” perimeter is required.)
There are some exceptions to these rules, in which cases personal judgment should be used. Some examples of these situations are small promotional items where using the logo at its minimum size may be space prohibitive or billboards or signage where the logo will need to be used much larger than on standard printed pieces.
Logo Usage
The official Gonzaba Medical Group logo cannot be modified in any way including changing the font type and font color, recoloring the building, stretching the logos disproportionately or separating the logo elements. .
The Gonzaba Medical Group logo and text can be published in 4 forms: full color, black, grayscale and white. For legibility purposes, the Gonzaba Medical Group logo is best used on a white background. When the background is other a solid color, the Gonzaba Medical Group logo should reverse out to white.
LOGO Colors:
- GMG Blue: PANTONE 300 / CMYK: 100, 56, 0, 3 / HEX: #005EB8
- GMG Rust: PANTONE 7600 / CMYK: 5, 78, 82, 41 / HEX: #8D3F2B
Logos should never be manipulated.
Horizontal Orientation (download)
Exception
Reversed Exception
(White Logo Version)
When the Gonzaba Medical Group logo is used on the brand colors, Blue (PMS 300 C) and Rust (PMS 7600 C), the logos are to be used in the following format.
Vertical or Stacked Orientation (download)
Exception
Reversed Exception
(White Logo Version)
When the Gonzaba Medical Group logo is used on the brand colors, Blue (PMS 300 C) and Rust (PMS 7600 C), the logos are to be used in the following format.
Exception
Reversed Exception
(White Logo Version)
When the Gonzaba Medical Group logo is used on the brand colors, Blue (PMS 300 C) and Rust (PMS 7600 C), the logos are to be used in the following format.
Apparel Logos: Polos and Lab Coats (download)
Polos – Stacked NO TAGLINE
Reversed Exception
(White Logo Version)
Lab Coats – Stacked NO TAGLINE
Media Logos
Media – Stacked NO TAGLINE
Reversed Exception
(White Logo Version)
Gonzaba Medical Group Guidelines (download)
or contact Abel Sanchez at abel.sanchez@gonzaba.com.